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Digital Marketing

What is Social Media Marketing?


Social media marketing is the use of social media platforms, like Facebook, Twitter, TikTok and LinkedIn, to connect with your target audience to help achieve objectives such as brand awareness, generate customers, drive website traffic and drive customer loyalty.

Using social media allows you, as a business or creator, to engage with existing customers and reach new ones through an array of different content types, audience targeting and strategies

Social Media Ads

There is always somebody looking for your product, you just have to find them – paid media is the best way to directly target those people. Direct sales, website traffic, lead generation and brand awareness campaigns will show your business to more than just the friends and family that like your Facebook page!

Ever noticed those Nike trainers you searched for following you around Facebook and Instagram? That’s the power of paid social media ads! Social Loop have multiple paid media guru’s that will ensure you’re getting the most out of your investment with expert targeting and remarketing techniques, such as advertising your product to people who placed the item in their cart but did not commit to the purchase – they have showed intent, and from this point you can spend your budget focusing on the most interested customers.

Google Ads (PPC)

Billions of people use Google everyday, and we can help you target these audiences effectively through paid media. With Google Ads, you have the option to advertise your business and products through Search, Shopping and Display campaigns. We can tailor a PPC strategy using the type of Google ads that suit your business the most.

If you aren’t doing paid media yet, you are missing out on getting your product or service in the eyeline of brand-new customers every single day!

Our Approach To Social Media 


A large following is great, but are they really relevant to what you do? Do they bring you a return?

Like our SEO service, our social media marketing services are about driving you genuine, relevant audiences through the use of content, paid advertising, engagement and technical optimization.

We offer consultation right through to full management of your social media, paid advertising and content promotion – recognizing that social media marketing is more than just a status update, and that it is an important part of the wider marketing and sales funnel.

Online Paid Advertising

Quickly attract relevant and targeted traffic to your website


Implementing paid online advertising helps attract relevant and targeted traffic to your website. They do this by showing ads for your business on search engine results pages (SERPs) when users search for related keywords.

Pay Per Click advertising (PPC) means that you will only pay a fee each time someone clicks on your ad and visits your site. Budgets within these campaigns can be closely controlled meaning you will never overspend on the budgets you set.

Paid advertising can be accessed from a variety of online channels including:

  • Search Engines (such as Google and Bing)
  • Social Media (such as Facebook, Twitter, Instagram and LinkedIn)
  • Display Networks (nominated third party website that relate to the services/products you are also promoting)

In comparison to traditional organic (non-paid) SEO strategies, paid search:

  • Can give you an almost immediate impact, sending traffic through to your web pages from the ads
  • Can give you first page exposure on major search engines that may otherwise be out of reach, giving your brand a larger reach and exposure
  • Allows PPC campaigns to be targeted, tested, measured and optimised in real-time
  • Target only the audiences you want, be it location, device, search query, etc.
  • Opens the opportunity for future re-marketing campaigns

While the benefits are vast, paid advertising can be a competitive landscape. If not entered with the right preparation, it can also potentially be an expensive activity to bring in the ROI’s you are wanting.

I bring to the table a number of years’ experience of creating and managing successful PPC campaigns for clients across a variety of industry sectors. I am Google AdWords accredited and will make sure that any PPC campaign is set up managed to help deliver the best probability of a return against your goals.

Why choose KraftPage for your web design service:

KraftPage is a professional digital marketing agency in INDIA. We’ve been providing a wide range of digital services to all our clients from all industries since 2021.

Our Digital Marketing Services include Search Engine Optimization (SEO), Web Design, Web Development, Pay-Per-Click (PPC) ads, E-commerce, Store Optimization, Copywriting, Conversion Rate Optimization (CRO) and even more.

In this digital world, it’s always best to work with a company you can trust. Working with us can get the most of your marketing investment as we create a stunning site according to UI-UX and other advanced tactics.